About CXIndex

Independent CX industry research for operators who need the right answer, not the paid one

CXIndex evaluates customer service outsourcing providers against category-specific criteria and publishes rankings that CX and operations leaders can actually use to shortlist vendors.

Our Mission

Customer service outsourcing vendor selection is high-consequence, low-transparency work. A single bad decision costs six-figure migration spend, delayed launches, and in regulated categories like dietary supplements, direct exposure to FTC and FDA risk. The default information available to operators comes from vendor marketing, sponsored directories, and pay-to-rank listicles.

We founded CXIndex to produce the thing that was missing: industry-specific rankings built on documented methodology, scored by people who are paid to be right rather than paid to recommend. We serve operations leaders at mid-market and growth-stage brands who are tired of asking a reference customer which vendor they liked and getting an answer six weeks after the deal was supposed to close.

What We Do

Four categories of research work that produce every ranking you see on this site.

Industry-Specific Rankings
We publish rankings per vertical (supplements, SaaS, DTC retail, financial services) rather than one generic list, because the right vendor for a Shopify brand is almost never the right vendor for an enterprise fintech.
Weighted Scoring Framework
Every vendor is scored against 32+ criteria per vertical, weighted by what actually matters to buyers in that category. Methodology is published and open to challenge.
Buyer-Side Interviews
Every ranking cycle, we interview 10 to 15 CX leaders at operating brands in that vertical to validate scores against lived vendor experience.
Quarterly Refresh
Rankings are refreshed quarterly to reflect pricing changes, M&A activity, new entrants, compliance updates, and shifts in buyer requirements.

Editorial Standards

The six commitments every CXIndex ranking lives up to, without exception.

No Sponsored Placements
Vendors cannot pay for ranking positions, scores, or placement in editorial content. Ever.
No Pay-to-Submit
Any vendor in a vertical can submit for consideration at no cost. Our research team evaluates against the full criteria list regardless of vendor status.
No Affiliate Commissions
We do not earn affiliate commissions on vendor sign-ups, demo requests, or contracts. External links do not generate revenue for us.
Methodology Is Public
Every ranking publishes its full methodology, scoring weights, and criteria list. Vendors can see exactly how they were evaluated.
Corrections Are Public
When we are wrong, we fix it in writing with a correction note dated and attributed. We do not quietly edit history.
Conflicts Are Disclosed
If any team member has a prior employment, consulting, or equity relationship with a listed vendor, it is disclosed on the ranking page.

Research Team

Four researchers with background in CX operations, procurement, and B2B SaaS evaluation.

MH
Marcus Hale
Director of CX Research
Previously ran CX operations for two mid-market DTC brands. Leads methodology design and senior-leader interviews across every ranking vertical.
EP
Elena Petrova
Senior Research Analyst
Former B2B SaaS vendor evaluation lead at a Fortune 500 CPG company. Owns provider scoring and documentation across the supplement and nutraceutical verticals.
JK
Jordan Kim
Data Analyst
Pricing, benchmarks, and quantitative scoring. Builds and maintains the comparative pricing dataset across all verticals and vendor tiers.
PM
Priya Mehta
Methodology Lead
Background in regulatory compliance consulting. Owns the compliance and brand-protection scoring frameworks that drive 40% of our weighted total.

Research by the Numbers

What CXIndex has evaluated to date.

42+
Providers Evaluated
Per ranking cycle, per vertical. Full scoring documentation retained.
32+
Criteria Per Vertical
Weighted framework published alongside every ranking.
11+
CX Leaders Interviewed
Per cycle, to validate scoring against operating vendor experience.
0
Sponsored Placements
Since day one. No vendor can pay for rank or placement.

Want your company considered for the next ranking cycle?

Submit your details and our research team will evaluate your company against the full 32-criterion framework for the relevant vertical. Free, independent, and no placement fees at any stage.

Submit Your Company